![]() Like a wall calendar or a desk diary, a content calendar sets out what content will be published when. This applies whether you post the odd social media status, keep a blog, or publish videos to YouTube. If you use content as part of your marketing strategy, then you need a content calendar to keep you focused. What’s more, pretty much every business should be trying to publish content like they're a media outlet. Few businesses are limited to only one channel for populating with content. They were previously known as editorial calendars, and they set out what was being worked on, ready for publication, in a certain magazine or newspaper issue.Ĭontent publication is now more complicated. In their simplest form, content calendars have been used by publishers for decades. Simply put, it is the framework that allows you to put your content strategy into an actionable plan. If content is king, then your content calendar is queen. Note: Ready to get started? Sign up for a ContentCal trial for free. ![]()
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